Handcraft Entertainment | Heartless featuring Steve Aoki | Philippines
How we turned an Aoki collaboration into a Philippines-wide fan push.
Fan account management, UGC and creator seeding, merch PR distribution, and community growth.
The challenge
An international release with a major feature needed real traction in the Philippines market specifically, not just global numbers. That meant building local fan communities, seeding authentic creator content, and getting physical merch into the right hands, fast.
What we did
Built and ran dedicated fan accounts across the Philippines’ primary platforms.
Seeded creator content matched to the release and the local audience.
Distributed handheld fans, tote bags, and acrylic QR keychains featuring the artist and Aoki.
Coordinated the whole rollout as one campaign with ongoing reporting.
The result
Roughly 30,000 views on a $500 UGC media budget, about 1.6 cents per view.
A live network of Philippines fan accounts driving ongoing engagement.
Physical merch presence tied to the release with scannable QR.
Campaign gallery
Merch PR kit photography from the campaign rollout.
